IMPROVING BRAND AND PRODUCT THROUGH INOVATION

Cristina creates, transforms and communicates innovative products for service and consumer goods customers, so they can use, enjoy, share and engage with the brand while, simultaneously, having the best customer experience.

She has led and restructure an entirely Marketing department, with focus on central avtivities and digital improvements. With huge impact on strategic business decision, revenues and sales through creation of innovative products, she have also contributed to disruptive transformation on customer experience and operational efficiency, in a cross-functional team transformation program.

With outstanding interpersonal skills, she brings her vast experience in the automobile, telecommunications, services and consumer goods areas to the table, plus a strong sense of determination and confidence.