Natália Fragoso | MMBA
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Natália is a passionate, committed, and results-driven project developer, always striving to excel performance and outcomes for all the stakeholders. Her critical thinking and creative potential always engender new ways of differentiating and adding value to projects.

Being involved in the study and completion of massive national and cross-border projects in the hospitality sector, from independent design Hotels to prominent international chains, gave her seasoned experience and adaptive capabilities to diverse business environments.

As a Spa & Wellness Business Developer, Natália fueled internal business growth by five times, swiftly becoming the highest business performer, building a successful customer base in luxurious Hotel Spas, based on strong relationships and enhanced customer lifetime value. Dozens of her customers have become award-winning and world-renowned Hotel Spas.

As a Project Manager, Natália played an elemental role in deploying highly complex end-to-end projects and being the liaison between multidisciplinary teams, handling scarce resources, monitoring KPIs, and ensuring high-quality service standards.

As a Spa & Wellness Consultant, Natália designed customer-centric projects in luxury hospitality from conceptual to setup stage, streamlining the business concept and the customer journey, after a granular understanding of the specific target market preferences.

The MBA gave meaning to the previous experience, igniting new lenses for solving problems.

Ultimately, Natália aims to create a positive footprint and make the human factor central to the company.
Nationality: Portuguese
Languages: Portuguese, English, Spanish, French, German
+351 967595684

Top Strengths

Critical Thinking


2016 - 2018
Spa & Wellness Consultant for Luxury Hospitality | Independent
2005 - 2016
Business Developer & Project Manager | Unique Spa, Lda.
2004 - 2005
HR Consultant | Randstad
2004 - 2004
HR Consultant | Denci Portugal
2002 - 2003
Trainee in Marketing & Sales | Amorim Alves & Irmão

Academic Background

The Magellan MBA | Porto Business School

Master’s in Marketing | University of Porto (FEP)

Postgraduate in Human Resources Strategic Management | Instituto Politécnico de Gestão e Tecnologia (ISLA)

Degree in HR Management & Work Psychology | Instituto Politécnico de Gestão e Tecnologia (ISLA)

Future Professional Interests

Business & Project Development



Consumer Behaviour

Customer Experience

Marketing Strategy


Luxury & Experiences

Likes & Curiosities


Voluntear Work

Beach & Nature

Family & Friends


Healthy Lifestyle

Travel & Culture

Classic Movies