LEADING BY EXAMPLE AND SOCIAL RESPONSABILITY

As a goal-oriented and persevering individual, Nádia has built a brilliant career working on Sonae since 2001.
She has been responsible for several projects in Brand Activation, Corporate Social Responsibility, Public Relations and Internal Communications for the last 10 years.

Nádia proudly builds her character around ethics, mutual respect and team work. She applies these on every project she has engaged in and many of which stand out, such as the activation of Continente’s children's characters “Popota” and “Leopoldina’, “Mega Pic Nic Continente”, “Missão Continente” and, more recently 'Festival Comida Continente'. She was also responsible for establishing Continente as Portugal’s National Football Team and “Festival Rock in Rio” main sponsor.

The nature and quality of her endeavors is evidenced by many awarded achievements such as the winner of the BEA 2011 Award, Sonae Innovation Award 2011 and 2014 M&P’s Golden Winner 2014 in the Large Public Events category (for “Mega Pic Nic Continente”); and M&P’s Gold winner Efficacy Award and Social Responsibility Campaign Award (for the development of “Mercado Sabores Continente” and “Missão Sorriso”.

Nadia is also a family-oriented individual who loves to dedicated a good part of her life caring for other and her loved ones.