Mariana Serra | MMBA
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Mariana is a designer and strategy consultant who uses her customer-centric perspective to connect business with people.

She combines her international experience, skilled business thinking, and perception to develop solutions that bring value and results. As a gifted creative director and graphic designer, she excels in the art of communication, focusing on brand identity and content to empower businesses through organizational culture.

Mariana is sensitive on how visual information resonates with the audiences and her work reflects that.

In her remarkable journey, Mariana was introduced to Digital Design by her master's in Interactive Media. Later, she moved to New York to join the consulting firm SYPartners working closely with the founder, Keith Yamashita, to reshape global companies including IBM, Citibank, and Bloomberg. Inspired by this model, she uses vision, purpose and culture to build growth, while creating a positive impact on the world and within organizations.

This MBA has linked all her previous experiences to a solid yet varied knowledge of business and entrepreneurship.
Nationality: Portuguese, North American
Languages: Portuguese, English, Spanish

Top Strengths



2015 - 2019
Creative Director | O/M Lighting, Porto
2010 - 2013
Designer | SYPartners, New York
2005 - 2007
Art Director | Small Back Room, Barcelona
2000 - 2002
Graphic Designer | António Queirós Design, Porto

Academic Background

Executive MBA | Porto Business School

Digital Typography Design | Cooper Union School of Art, New York

Postgrau Tipografia | EINA, Barcelona.

Màster en Creació i Comunicacío Audiovisual per a Mitjans Interactius | MECAD, Barcelona

Summer Course | Central Saint Martins College of Art and Design, London

Degree Design de Comunicação | ESAD Matosinhos

Future Professional Interests

Brand Strategy

Marketing and Communication

Corporate Culture and Purpose Strategy

Human-led Transformation and Innovation

Likes & Curiosities

Arts & Crafts



Board member at her children’s school