Mariana Serra | MMBA< Back
HUMAN CENTERED DESIGN THINKER
Mariana is a designer and strategy consultant who uses her customer-centric perspective to connect business with people.
She combines her international experience, skilled business thinking, and perception to develop solutions that bring value and results. As a gifted creative director and graphic designer, she excels in the art of communication, focusing on brand identity and content to empower businesses through organizational culture.
Mariana is sensitive on how visual information resonates with the audiences and her work reflects that.
In her remarkable journey, Mariana was introduced to Digital Design by her master's in Interactive Media. Later, she moved to New York to join the consulting firm SYPartners working closely with the founder, Keith Yamashita, to reshape global companies including IBM, Citibank, and Bloomberg. Inspired by this model, she uses vision, purpose and culture to build growth, while creating a positive impact on the world and within organizations.
This MBA has linked all her previous experiences to a solid yet varied knowledge of business and entrepreneurship.
Mariana is a designer and strategy consultant who uses her customer-centric perspective to connect business with people.
She combines her international experience, skilled business thinking, and perception to develop solutions that bring value and results. As a gifted creative director and graphic designer, she excels in the art of communication, focusing on brand identity and content to empower businesses through organizational culture.
Mariana is sensitive on how visual information resonates with the audiences and her work reflects that.
In her remarkable journey, Mariana was introduced to Digital Design by her master's in Interactive Media. Later, she moved to New York to join the consulting firm SYPartners working closely with the founder, Keith Yamashita, to reshape global companies including IBM, Citibank, and Bloomberg. Inspired by this model, she uses vision, purpose and culture to build growth, while creating a positive impact on the world and within organizations.
This MBA has linked all her previous experiences to a solid yet varied knowledge of business and entrepreneurship.
Nationality: Portuguese, North American
Languages: Portuguese, English, Spanish
Top Strengths
Curious
Creative
Empathic
Energetic
Perceptive
Timeline
2015 - 2019
Creative Director | O/M Lighting, Porto
2010 - 2013
Designer | SYPartners, New York
2005 - 2007
Art Director | Small Back Room, Barcelona
2000 - 2002
Graphic Designer | António Queirós Design, Porto
Academic Background
Executive MBA | Porto Business School
Digital Typography Design | Cooper Union School of Art, New York
Postgrau Tipografia | EINA, Barcelona.
Màster en Creació i Comunicacío Audiovisual per a Mitjans Interactius | MECAD, Barcelona
Summer Course | Central Saint Martins College of Art and Design, London
Degree Design de Comunicação | ESAD Matosinhos
Future Professional Interests
Brand Strategy
Marketing and Communication
Corporate Culture and Purpose Strategy
Human-led Transformation and Innovation
Likes & Curiosities
Arts & Crafts
Badminton
Gardening
Board member at her children’s school