Mariana Neves Brandão | EMBA
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INTERNATIONAL RETAIL POWER FORCE

Mariana started her professional career with an internship at SONAE’S Sport Zone commercial division where she was quickly promoted to commercial assistant in the Sportswear Business Unit.
After 6 months, she was given the opportunity to become a Fitness Business Unit commercial manager for men's apparel and footwear. As a commercial manager she was responsible for budgeting, planning and buying goods for future collections while also assuring the in-season management of the current season for all Sport Zone stores, both in Portugal and Spain (around 150 stores).

By October 2017, Mariana embraced a new challenge as licensing manager in, FC Porto. She was tasked to find new products and potential partners that could spread the FC Porto’s brand awareness and reinforce the brand equity on a national and international scale, while also guaranteeing the legal requirements against counterfeits, both online and offline.

In February 2019, she joined Parfois as a product manager for Eastern and Central Europe, where she is responsible for business activity in 15 countries. So far, she is enjoying the new experience, especially due to the international process and mindsets.
Nationality: Portuguese
Languages: Portuguese, English, Spanish
+351 918962947

Top Strengths

 
Team Work
Team Leader
Methodical
Pragmatic
Communicative

Timeline

2020 - (...)
Senior Product Manager | Parfois
2019 - 2020
Product Manager | Parfois
2018 - 2019
Licensing & Distribution Manager | FC Porto
2017 - 2018
Licensing Manager | FC Porto
2013 - 2017
Commercial Manager | Sonae

Academic Background

Executive MBA | Porto Business School

General Management Programme | Porto Business School

Degree in Economics | University of Porto, FEP

Future Professional Interests

Retail

Strategy

Marketing

Organizations well-being

Likes & Curiosities

Friends & Family

Walks around my city

Travel

Cinema

Paint

Sports